{"id":33387,"date":"2025-07-10T18:43:45","date_gmt":"2025-07-10T11:43:45","guid":{"rendered":"https:\/\/kompassindonesianews.com\/?p=33387"},"modified":"2025-07-10T18:43:45","modified_gmt":"2025-07-10T11:43:45","slug":"pt-accola-hotel-indonesia-resmi-melaunching-indies-style-hotel-malioboro","status":"publish","type":"post","link":"https:\/\/kompassindonesianews.com\/index.php\/2025\/07\/10\/pt-accola-hotel-indonesia-resmi-melaunching-indies-style-hotel-malioboro\/","title":{"rendered":"PT. Accola Hotel Indonesia, Resmi Melaunching Indies Style Hotel Malioboro"},"content":{"rendered":"<p><span style=\"color: #ff0000;\"><strong>Yogyakarta<\/strong><\/span> &#8211; <span style=\"color: #0000ff;\"><strong>Kompassindonesianews.com<\/strong><\/span> <strong>Dalam upaya memperkuat posisinya di Industri perhotelan nasional, PT. Accola Hotel Indonesia resmi meluncurkan jenama baru &#8221; Indies Style Hotel Malioboro &#8221; melalui sebuah acara rebranding yang digelar dengan khidmat dan meriah.<\/strong><\/p>\n<p><strong>Launching tersebut diselenggarakan di Indies Style Hotel Malioboro Yogyakarta, jalan Gajah Mada Nomor 28, Pakualaman, Yogyakarta pada Selasa malam 8 Juli 2025.<\/strong><\/p>\n<p><strong>Acara dimulai dengan sambutan dari Direktur PT. Accola Hotel Indonesia, Haryadi, yang sekaligus memotong tumpeng sebagai simbol awal baru dan dilanjutkan doa bersama yang dipimpin oleh Ustaz Hariwijaya dan diselingi kultum memberikan suasana sakral dan haru dalam momentum peresmian hotel tersebut.<\/strong><\/p>\n<p style=\"padding-left: 40px;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-33388\" src=\"https:\/\/kompassindonesianews.com\/wp-content\/uploads\/2025\/07\/IMG-20250710-WA0103-250x190.jpg\" alt=\"\" width=\"250\" height=\"190\" \/><\/strong><\/p>\n<p><strong>&#8221; Aditya T Gondomiharjo, selaku Corporate Sales and Marketing PT. Accola Hotel Indonesia dalam presentasinya menerangkan bahwa rebranding ini bertujuan menyatukan identitas seluruh unit hotel milik PT. Accola yang sebelumnya memiliki nama berbeda &#8211; beda,&#8221; jelas Aditya.<\/strong><\/p>\n<p><strong>Ia juga menjelaskan, tiga unit yang telah berganti nama menjadi Indies antara lain: Indies Heritage Hotel Yogyakarta, Indies Bandung (dulu Fabu Hotel), dan Indies Malioboro (dulu Zezoda), serta The Leaf Indies Jimbaran (dulu The Leaf Jembaran Private Villa).<\/strong><\/p>\n<p><strong>Lanjutanya, langkah ini kami ambil untuk ikut membangun negeri dengan brand lokal yang kuat dan konsosten,&#8221; tambah Aditya.<\/strong><\/p>\n<p><strong>Lebih lanjut, ia menjelaskan bahwa masing &#8211; masing hotel menyasar segmen pasar yang berbeda. Untuk yang di Bali, 95% tamunya adalah wisatawan mancanegara dari Eropa, China, dan sebagian kecil dari Australia.<\/strong><\/p>\n<p><strong>Sementara hotel &#8211; hotel di Bandung dan Yogyakarta menyasar pelajar, wisatawan rombongan, dan segmen domestic lainnya. Kami bersyukur, okupansi rata &#8211; rata hotel mencapai hampir 90% terutama dua properti yang kini memasuki high season turis asing,&#8221; tutupnya.<\/strong><\/p>\n<p><strong>&#8221; Sementara itu, Ryan Budi Setiawan, Sales Manager PT. Accola Hotel Indonesia manambahkan bahwa pihaknya juga menyiapkan strategi khusus dalam sektor pariwisata. Salah satunya kami bekerja sama dengan ASITA dan berbagai travel agent nasional untuk menghadirkan promo menarik dan spesial rate di seluruh jaringan hotel Indies.<\/strong><\/p>\n<p><strong>Tentu kedepan kami akan menghadirkan pengalaman berbeda yang tak hanya nyaman, tapi juga memikat secara budaya dan lokalitas,&#8221; ungkap Ryan.<\/strong><\/p>\n<p><strong>Dengan langkah strategis ini, PT. Accola optimis brand Indies mampu bersaing di tengah Industri perhotelan nasional yang kian dinamis.<\/strong><\/p>\n<p><strong>Dukungan konsistensi pelayanan, diversifikasi segmen, serta kolaborasi pariwisata diharapkan menjadi fondasi kuat untuk pertumbuhan dan ekspansi yang lebih luas menjadikan Indies sebagai salah satu ikon perhotelan asli Indonesia,&#8221; pungkasnya.<\/strong>(<span style=\"color: #ff0000;\"><strong>JN)<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yogyakarta &#8211; Kompassindonesianews.com Dalam upaya memperkuat posisinya di Industri perhotelan nasional, PT. Accola Hotel Indonesia&#8230;<\/p>\n","protected":false},"author":1,"featured_media":33389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"kia_subtitle":"","footnotes":""},"categories":[19,21],"tags":[],"newstopic":[],"class_list":["post-33387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita","category-daerah"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PT. 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